Overview
An independent fashion label with a strong reputation in handmade apparel wanted to scale online sales while keeping performance stable.
Although their products had loyal buyers and strong engagement, results were inconsistent and sales had plateaued.

Challenge
The brand wasn’t taking advantage of its best markets or re-engaging previous customers effectively.
Their Meta Ads were fragmented, offers lacked strategy, and creatives hadn’t been refreshed in months.
Messages were too similar across markets, which limited both conversion and scale potential.

Strategy
We rebuilt their Meta Ads funnel from awareness to retention.
After analyzing their data, we identified the most profitable markets and focused budget on those regions.
We introduced structured offers with tiered discounts and bundle incentives designed to lift AOV while maintaining profitability.
Creative testing became a key driver — every two weeks we rolled out new visuals, updated hooks, and localized ad copy.
We also optimized retargeting campaigns to highlight returning collections and seasonal bestsellers.

Results
After three months, the brand achieved consistent growth across all metrics.
ROAS increased from 1.9x to 4.1x, conversion rate rose from 1.7% to 2.5%, and average order value doubled from €110 to €200.
Revenue became stable across their key European and US markets, creating a foundation for long-term scaling.

Takeaway
When offer structure, creative variety, and smart market allocation align, performance becomes both profitable and predictable.