Your ads look good, but people scroll past them or click without buying.
The problem isn’t always your targeting or budget.
Most of the time, it’s that your message doesn’t feel real or relevant to the person seeing it.
People buy when they feel understood, not when they’re impressed.

• Hook
  Your hook decides if people stop or scroll.
  Keep it simple and specific.
  Ask a short question or make a relatable statement.
  Example: “Still waiting for results from your current serum?” or “Tired of leggings that lose shape after one wash?”
  Hooks that reflect real frustration or desire always outperform generic claims.
• Customer language
  Go through reviews, comments, and messages.
  Highlight the exact words people use to describe their problems or results.
  Use their language in your ad copy. It builds trust instantly.
• Problem first
  Start with what your customer wants to fix, not with what you sell.
  If you show you understand their problem, they’ll care about your product.
  Example: “Can’t focus after 3 PM?” before introducing an energy supplement.
• Unique selling points (USPs)
  Your audience should understand in seconds what makes your brand different.
  Be specific — ingredients, process, experience, or story.
  Example: “Made in small batches with clinically tested ingredients.”
  Avoid phrases like “high quality” or “premium.” They mean nothing without proof.
• Emotional trigger and proof
  Pair a real emotion with evidence.
  Show one short review, a stat, or a before-and-after.
  Example: “Over 2,000 happy customers who finally found a moisturizer that doesn’t clog pores.”
  Proof works better than promises.
• Offer clarity
  Your offer should be clear right away.
  If you’re running a sale, mention it in both text and image.
  Example: “15% off this week only” works better than hiding discounts in the description.
• Visuals
  Show results, not just the product.
  If you sell supplements, show them in a morning routine.
  If you sell clothing, show it on real people, not white backgrounds.
  Make visuals feel like part of everyday life.
• Call to action (CTA)
  Keep one clear next step.
  Short phrases like “Shop now,” “Get yours,” or “Try it today” are enough.
  One clear direction converts better than three options.
  

1. Write down three real customer problems your product solves.

2. Create one new ad that focuses only on one of these problems.

3. Test at least two hooks based on real reviews or comments.

4. Keep what drives clicks and sales, not what looks best.

When your ads speak the way your customers think, they start paying attention.
You don’t need bigger budgets — just a message that connects.
If you want help shaping your ad messaging and building creatives that feel authentic to your audience, book a short strategy call.