Overview
A fast-growing skincare and beauty brand reached out to improve the performance of their Meta Ads. Their results had been stagnant for months, even though ad spend kept increasing.

Challenge
The campaigns looked polished, but they didn’t connect with the audience.
Most ads spoke about product features instead of customer needs. There was no clear testing system and creatives lacked hooks that could drive attention. ROAS was falling while CPA continued to rise, and there was no understanding of where the problem started.

Strategy
We started with a full account audit to identify creative fatigue and missing funnel layers.
Our focus was on customer insight — defining who they were speaking to and what those customers actually cared about.
We built new ad angles, stronger visuals, and messaging that reflected real frustrations and desires.
At the same time, we created a structured funnel with regular creative testing and clear learning loops.

Results
Within two months, performance turned around. ROAS grew from 1.5x to 2.8x. CPA dropped by more than 35%, and CTR improved significantly.
Most importantly, the brand began seeing consistent weekly sales with predictable performance.

Takeaway
When messaging becomes customer-focused and testing is structured, performance stabilizes and scales naturally.